Start Learning Free: Social Media as a Marketing Tool in Business Communication Course to Build Digital Strategy and Brand Growth Skills
Social media is no longer only a place to publish posts. It has become one of the most important tools for business communication, audience engagement, brand development, customer relationships, and digital growth.
This course helps learners understand how social media works as a strategic marketing tool and how businesses can use it to communicate with the right audience, build stronger brand messages, and evaluate results more effectively.
The program is a 3-course series, rated 4.9 from 8 reviews, designed at an intermediate level, and takes about 4 weeks at 10 hours per week with a flexible schedule. It is offered by the University of Colorado Boulder and taught by Erin Willis.
Why This Course Stands Out
This course focuses on using social media as a practical business communication tool. Learners study social media’s role in society and business strategy, persuasive communication, stakeholder needs, audience messaging, engagement planning, content calendars, social media listening, and execution of a social media plan.
The program also helps learners build a complete social media plan for a business using the GOST framework, including goals, objectives, strategies, and tactics.
What You Will Learn
Learners will develop skills in:
✅ Social media strategy
✅ Brand communication
✅ Content creation
✅ Content strategy
✅ Audience engagement
✅ Social media analytics
✅ Media planning
✅ Paid, owned, and earned media
✅ Strategic communication
✅ Target audience analysis
✅ Social media campaign planning
Course Breakdown
1. The Social Media Landscape
Learn the significance of social media in society, persuasive communication in business, audience segmentation, message strategy, and the role of different social media channels.
2. Strategic Planning for Social Media
Learn how to create a social media strategy, analyze stakeholder messaging, evaluate engagement, and plan social media activities effectively.
3. Execution and Evaluation
Learn how to execute social media planning, analyze performance data, evaluate strategy results, and revise plans for better business communication outcomes.
Who Should Take This Course
This course is ideal for:
✅ Marketers
✅ Business owners
✅ Entrepreneurs
✅ Social media managers
✅ Content creators
✅ Communication professionals
✅ Brand managers
✅ Students and professionals building digital skills
How to Start Learning Free This Course
✅ Open the course link
✅ Since this is a Specialization, scroll down and select one individual course inside the program
✅ Open the course you selected
✅ Click Enroll
✅ After signing in, choose Preview instead of Start Free Trial when available
✅ You can now watch available course videos and start learning free
Note: the official FAQ says the full course cannot be taken for free, so position “start learning free” as a way to explore available preview content when the option appears.
Build Social Media Strategy and Brand Growth Skills
Learn social media planning, audience engagement, content strategy, brand communication, campaign execution, and performance evaluation.
How to Start Learning Free
✅ Open the course page
✅ Choose one course inside the specialization
✅ Click Enroll
✅ Select Preview instead of trial when available
✅ Start learning free with available preview videos
Ideal for marketers, business owners, entrepreneurs, content creators, and professionals building digital communication skills.
