Digital marketing is no longer only about publishing content or running campaigns.
Today, businesses need professionals who can collect data, analyze customer behavior, measure campaign performance, improve ROI, and turn insights into better marketing decisions.
That is why the Unilever Digital Marketing Analyst Professional Certificate is a powerful learning path for anyone who wants to build practical, job-ready digital marketing analytics skills.
And the best part?
You can Start Learning Free.
Why Digital Marketing Analytics Skills Matter
Marketing teams need people who can answer important questions:
✅ Which campaigns are working?
✅ Which customers should we target?
✅ Which channels drive better results?
✅ How can SEO performance improve?
✅ How can customer journeys be optimized?
✅ How can data improve marketing decisions?
✅ How can ROI be measured and improved?
Digital marketing analytics helps professionals move from guessing to making data-driven decisions.
What You Will Learn
This program helps learners build practical skills in:
✅ Digital marketing analytics
✅ Customer personas
✅ Customer segmentation
✅ Marketing funnels
✅ Value propositions
✅ Customer journey mapping
✅ SEO analysis
✅ Google Analytics 4
✅ Custom reports
✅ Conversion events
✅ Campaign performance reporting
✅ Data storytelling
✅ ROI optimization
✅ Marketing automation
✅ Predictive analytics
✅ AI and machine learning in marketing
You will also work on hands-on projects using spreadsheets and Google Analytics to analyze data and make recommendations.
Program Structure
The program includes 4 courses:
✅ Customer Understanding and Digital Marketing Channels
Learn customer personas, segmentation, funnels, value propositions, customer experience insights, digital channels, and marketing planning frameworks.
✅ Measurement and Analysis
Learn SEO, SEM, keyword research, Google Analytics, web analytics, KPIs, social media analytics, A/B testing, and campaign performance testing.
✅ Campaign Performance Reporting, Visualization, and Improvement
Learn data storytelling, visualization, campaign reporting, ROI assessment, market strategy, multi-touch attribution, and campaign improvement.
✅ Advanced Tools for Digital Marketing Analytics
Learn marketing automation, predictive analytics, AI, machine learning, NLP, mobile marketing, video marketing, data ethics, and career preparation.
Who Should Take This Course?
This program is suitable for:
✅ Digital marketing beginners
✅ Entry-level marketing professionals
✅ Career switchers
✅ Marketing assistants
✅ Data analytics beginners
✅ Business owners
✅ Freelancers
✅ Social media marketers
✅ SEO learners
✅ Anyone who wants to become a digital marketing analyst
No degree or prior experience is required, making it a strong starting point for learners who want to enter digital marketing analytics.
How to Start Learning Free
You can start learning without paying first by using the preview option.
✅ Open the course link.
✅ If the page is a Professional Certificate or Specialization, scroll down and select one of the individual courses inside the program.
✅ Open the course you selected.
✅ Click Enroll.
✅ After signing in, choose Preview instead of Start Free Trial.
✅ You can now watch the course videos and start learning for free.
This is a simple way to explore the lessons, understand the learning path, and start building digital marketing analytics skills today.
Build Digital Marketing Analytics Skills
Learn customer segmentation, SEO, Google Analytics, campaign reporting, ROI optimization, data storytelling, marketing automation, and AI-driven marketing analytics.
Start Learning Free Today
